Our Identity Standards
We are all ambassadors of the Air Products brand. We want to make the most of every impression and interaction and build relationships and equity, this includes our messaging and our visual identity across all our stakeholders. Our communications should clearly reflect the understanding, integrity and passion that Air Products people demonstrate in GENERATING A CLEANER FUTURE. Consistent use of photographic and written styles, our unique Air Products logotype, corporate colors, typefaces and layouts helps us build and reinforce our brand.
General Information
The Air Products logo is a symbol of our organization and one of our most valuable assets. Always position it for maximum impact and keep clear of any other graphic elements. To regulate this, an exclusion zone that indicates the closest any elements can be positioned in relation to the logo. In reproducing our logo, consider its size and legibility and use common sense.
P is a measurement of a particular part of the symbol, which correlates with the letter height of the Air Products logotype.
In lieu of Air Products green, you may use Pantone 347.
The colors shown here and throughout the on-line manual are not intended to match the PANTONE Color Standards. PANTONE® is a registered trademark of Pantone, Inc. PANTONE is Pantone, Inc.'s check standard trademark for color reproduction and color reproduction materials.
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